Many vinyl siding conversations begin with color and profile. That makes sense because homeowners care about curb appeal and the exterior must be the one they want.  But for contractors, builders, remodelers, and specifiers, the more important question comes next: Will this product make sense for this house, in this location, under these conditions?  The right recommendation should consider how the […]

When homeowners, contractors, builders, and remodelers evaluate exterior cladding, durability is usually one of the first questions on the table. That is especially true when the choice is between wood, fiber cement, or a newer composite alternative like ASCEND Composite Cladding.  Wood can deliver a warm, authentic look, but it often brings maintenance concerns. Fiber cement has earned a strong reputation for […]

Most homeowners don’t walk into a window conversation asking about U-values, spacer systems, or Low-E coatings.  They ask:  Will new windows make my home more comfortable?  Will they help improve energy efficiency?  Will they last?  Are they worth the investment?  For professionals, that’s an important distinction.  Today’s homeowners are researching more before making decisions, especially as many choose to renovate […]

  A Homeowner’s Guide to a Beautiful, Low-Maintenance Exterior Composite cladding is an exterior covering made from a combination of engineered materials designed to protect homes while enhancing curb appeal. Instead of relying on a single material, composite cladding brings together multiple components to create a resilient, distinctive façade.  For homeowners, the biggest advantage is that composite cladding can […]

  This isn’t just the busy season. It’s when decisions get made. Homeowners aren’t casually looking around for a remodeler at this point. They’re deep in researching, comparing, and double-checking what they’re seeing. By the time they contact someone, they usually already have a short list in mind, shaped by search, reviews, and now AI […]

CUYAHOGA FALLS, Ohio, June 7, 2022 – Associated Materials LLC, a vertically integrated building products company that is a market leader in vinyl windows, vinyl cladding, and metal siding and trim, today announced the appointment of James Drexinger as Chief Executive Officer, effective immediately. Mr. Drexinger succeeds Brian Strauss, who has served as President and […]