CUYAHOGA FALLS, Ohio – Sept. 8, 2026 – Associated Materials Innovations (AMI) announces the availability of new profile and texture options for ASCEND® Composite Cladding, expanding its premium cladding family with more ways to create distinctive, design-forward exteriors.
The expanded offering now includes a new 5″ Plank profile in Cedar Mill Grain Texture and a new Matte Texture option for the 7″ Plank profile. Together with the existing 7″ woodgrain Plank, 12″ Board & Batten, 21-color palette, and coordinated accessories, the additions help create a complete, elevated exterior look for new builds and remodeling projects.
“Exteriors are becoming more personal, more dimensional, and more important to the overall value of a home,” said Jess Matisz, vice president, marketing, Associated Materials Innovations. “This expansion gives pros more ways to help customers create a premium exterior they can picture, personalize, and feel confident choosing, while also supporting efficient installation and a clean finished look.”
The new 5″ Plank profile adds a classic horizontal option to the ASCEND® line, giving pros another way to create depth, warmth, and curb appeal across a range of home styles. The new 7″ Matte Texture introduces a smooth, refined finish designed to complement modern, transitional, and traditional exteriors.
The expanded ASCEND® Composite Cladding line supports four key benefits:
- Elevated design: With 5″ Plank, 7″ Plank, 12″ Board & Batten, Cedar Mill Grain and Matte textures, 21 colors, and coordinated accessories, ASCEND® gives customers more ways to create distinctive exterior designs across a range of architectural styles.
- Enduring beauty: ASCEND® delivers the authentic look of wood with low-maintenance performance, helping homeowners achieve lasting curb appeal with less upkeep over time.
- Efficient installation: ASCEND® is engineered to support efficient installation and reduce finishing complexity, helping pros move from design vision to a finished exterior without added steps like sealing, touching up, joint flashing, or caulking.
- Empowered selling: With expanded profile options, coordinated accessories, samples, and specification resources, ASCEND® gives pros more tools to show options, guide exterior decisions, and support the premium cladding sale.
“ASCEND® delivers the authentic look of wood with the low-maintenance performance today’s homeowners want,” Matisz said. “With expanded profiles, textures, and coordinated accessories, the line helps pros guide customers from exterior inspiration to a finished look, delivering a premium exterior from every angle.”
To learn more and find a distributor, visit ascendcompositecladding.com.