Don’t sell SKUs—sell the look. This NARI-ready guide shows how to match Gentek vinyl siding profiles (D4/D5 clapboard, Dutch lap, board & batten, beaded) and panel options (thickness, extended lengths) to home styles. Get color tips, Visualizer help and pro tricks for seams, shadow lines and long-term curb appeal. If you’ve spent any time in […]
Ask any remodeler or contractor what their toughest balancing act is, and the answers usually orbit the same poles: looks versus longevity, speed versus precision, homeowner dreams versus jobsite reality. Exterior cladding sits right in the middle of that storm. Pick a product that delivers sharp curb appeal, and you’re often stuck with higher maintenance […]
Good windows shape how a home feels, breathes, and lives. Room by room, we’ll show you how to guide homeowners to the right solutions that look, perform, and feel their best from bedroom to living room—and everywhere in between. Open the right window, and suddenly a room works better, grows cooler, or shines brighter. Close […]
Exterior cladding can often be a trade-off scenario. You get looks, or you get durability. Speed, or precision. A smooth installation, or a more premium finish. But for remodelers and contractors balancing homeowner expectations, labor shortages and tight schedules, trade-offs aren’t the ideal baseline. Which is why composite cladding—done right—is gaining traction not just as […]