Good windows shape how a home feels, breathes, and lives. Room by room, we’ll show you how to guide homeowners to the right solutions that look, perform, and feel their best from bedroom to living room—and everywhere in between.
Open the right window, and suddenly a room works better, grows cooler, or shines brighter. Close it, and the space feels cozier, quieter, and more tranquil.
To homeowners, choosing the right window can feel anything but simple—and you can help them find the right fit for any space or preference.
Approaching the process room by room is the best way because it’s easier for homeowners to choose well when they’re not choosing everything at once. Every room has its own job to do, and this guide will help you find the windows that back that up.
Target: Living Room
The Goal: Prioritize natural light and framed views.
The living room sets the tone, and its windows should feel as generous as they are functional. Picture windows are a go-to when you want wide-open views and all the daylight you can get. Though they don’t open, they pair well with operable windows for ventilation.
Casement or double-hung windows on either side of a picture window can offer added airflow and flexibility. Bay and bow windows, meanwhile, add architectural depth and seating opportunities by increasing natural light and creating a focal point.
In rooms that receive full sun, be sure to choose windows with high-performance glass and low-emissivity coatings to help regulate temperature.
Target: Kitchen
The Goal: Focus on function, ventilation, and easy operation.
The kitchen is a task-oriented space where ventilation, moisture resistance, and ease of use are critical. Above sinks, casement windows just make sense because they are smooth to open, simple to close, and out of the way. Sliding windows are also a practical solution for wider openings and allow for excellent horizontal airflow, while garden-style windows extend outward to provide additional light and space for herbs or décor.
Guide homeowners toward materials like vinyl that resist moisture and clean up easily, and if the window must stay operable, be sure it won’t be obstructed by counters or cabinetry.
Target: Bedroom
The Goal: Balance privacy with comfort and airflow.
Bedrooms prioritize rest and personal comfort. Double-hung windows give homeowners options to open from the top, the bottom, or both. Whatever fits the moment. Or casement windows can also provide excellent airflow and tighter seals when closed. For additional privacy or light control meanwhile, consider windows with built-in blinds or frosted lower panes.
Also suggest windows with insulating glass, such as double- or triple-pane options, to improve thermal performance and reduce outside noise.
Target: Bathrooms and Laundry Rooms
The Goal: Prioritize moisture resistance and privacy.
These spaces demand discretion but need sufficient ventilation to reduce humidity, and that’s why awning windows (which open from the bottom and hinge at the top) are a popular choice for creating airflow without sacrificing privacy. These often use frosted glass or obscuring glaze that lets light in while concealing everything else. High-set windows can also be used here to preserve wall space and create visual barriers.
Vinyl and composite frames are almost exclusive to high-moisture areas because they resist swelling, peeling, and rot. While wood is not unheard of, it invites a host of potentially costly problems without diligent upkeep.
Target: Home Offices and Workspaces
The Goal: Create focus and controlled lighting.
Many remote workers share the same objective: to optimize their home offices with the right windows. Here again, casement windows or narrow vertical sliders allow for fresh air without excessive distraction, while picture or clerestory windows provide natural light while maintaining wall space for desks or shelving.
Choose glare-reducing coatings or integrated shades to maintain screen visibility and eye comfort throughout the day. For privacy, consider windows with optional tints or shades integrated between the panes.
It All Adds Up to a Better Home
Selecting windows is about aligning style, performance, function, and design to how homeowners actually use each space. When you break it down room by room, the process becomes much more intuitive and less overwhelming as they are making decisions.
Brands under the AMI umbrella—Gentek®, Alpine and Preservation®—offer a range of options designed to meet the specific demands of modern homeowners and remodeling professionals alike. Whether you need durable vinyl frames, high-performance thermal glass, or upscale design details, there’s a solution built to perform.
So, as you guide homeowners, ask: What do you see through the window, and what do you need that window to do? Because the right windows can elevate the way they enjoy their home.